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Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!

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BRG Apartments leverages technology to enhance the move-in experience

For many in multifamily, the move-in process can be a make-or-break experience. At BRG Apartments, Kendra Miller, Portfolio Manager, knows just how critical it is to create a seamless move-in experience. She has a clear vision: leverage technology like Updater Pro | Onboarding to reduce stress for both residents and leasing teams. This approach not only improves operational efficiencies but also sets the tone for long-term resident satisfaction.

How technology is transforming property management

In the multifamily property management industry, technology has rapidly transformed the way teams manage communities, move-ins, and resident services. Carla Arizaga, Assistant General Manager at Cobalt Lofts, Steel Works, and The Wyldes, Bozzuto communities, has experienced this transformation firsthand. With platforms like Updater Pro | Onboarding playing a central role, technology and AI have become more than a convenience—it is a critical component of consistent resident satisfaction and operational efficiency.

How Jefferson Apartment Group created a centralized leasing team with resident onboarding technology

In the multifamily housing industry, operational efficiency is a top priority for property managers and site teams. With high employee turnover rates and the increasing demands on leasing agents, implementing technologies that streamline routine processes like move-ins is essential. One company that understands this well is the Jefferson Apartment Group (JAG), which is leading the way in using technology to simplify resident move-ins while reducing the workload for staff.