OUR MISSION
Powering commerce anywhere decisions are made.
People make buying decisions everywhere – in apps, platforms, over the phone, and increasingly, with AI. Updater makes it possible to complete transactions anywhere.
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$18B+
products sold through Updater's commerce rails
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250+
businesses rely on Updater to power commerce
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150+
team members working toward our vision
Building for the next era of commerce
AI is changing where decisions are made. Agents will increasingly act on behalf of consumers to complete transactions.
Our vision is to serve as the infrastructure layer to enable agentic purchasing for complex products.