In multifamily marketing, there’s always a balance between operational efficiency and resident satisfaction. Marketers know the impact a positive move-in experience has on brand perception and retention rates. For Ruben Longoria, Marketing Manager at Woodmont Real Estate Services, implementing a tool like Updater Pro | Onboarding has not only simplified the move-in process but has also reinforced their commitment to brand consistency and resident engagement.
Belmont, CA
Jessica Gonzales, Assistant Community Manager at Marcella Memorial Heights, says her move-in management time has been cut down to two hours per week. Before Updater, her primary challenge was ensuring that residents had all necessary information and documents ready. Now, residents can stay on-task and complete their move-in checklist on time, streamlining the entire process.
Houston, TX
Before Updater, Jessica Spriggs, Assistant Community Manager, says move-in management was time-consuming, taking between 7-10 hours a week.
“I had dreamed of something like Updater for years. It is seriously awesome. It takes a huge mental load off of the application process internally, which is something very significant in our industry,” she explains, adding that it allows her team to focus on more critical tasks, like securing new leases and assisting residents. And since using the Updater app, only about 1 in 10 future residents call with questions, creating a massive reduction in communication overhead.
Vero Beach, FL
Moving hosts a rollercoaster of emotions for renters — excitement, stress, and everything in between. And for leasing agents, the goal is to make the transition as smooth and welcoming as possible. But between juggling paperwork and fielding endless questions about utilities, address changes, and more, it’s easy to feel stretched thin.
Houston, TX
What’s the biggest stress for an assistant community manager? For Juana Erika Velasquez, who manages Reserve at Chino Hills, it’s waiting on residents to complete move-in paperwork and submit necessary information. It takes up the majority of her time — by a long shot — and it delays the move-in process for residents.
Chino, CA
In the multifamily industry, a smooth move-in experience is key to leaving a lasting impression on residents. For Kendra Miller, Portfolio Manager at BRG Apartments which owns and manages about 8,500 apartment homes throughout the Midwest, making sure residents stay engaged and well-informed prior to their move-in is critical for both resident satisfaction and occupancy rates.
Cincinnati, OH