Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!

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Five leadership lessons multifamily can steal from sales (courtesy of Kevin Ducey’s conversation with Tony Sousa)

Regional Sales Director at Updater, Kevin Ducey’s interview with Tony Sousa, Entrepreneur and Multifamily Influencer, is packed with lessons that translate directly from sales leadership to onsite operations. Here are five that hit home for multifamily teams.

Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the resident relationship. Done well, it creates trust, ease, and connection. Done poorly, it creates stress, friction, and lingering dissatisfaction. That’s why we appreciated the recent blog from Grace Hill, “How To Create Move-In Magic: 5 Timely Tips for Multifamily Property Management.” They outline simple but powerful ways to improve the move-in experience.

Best practices for Custom Tasks (Now with more flexibility)

Custom Tasks just got an upgrade. You can now add up to 7 custom tasks (up from 3) in Updater Pro | Onboarding, giving your team more control to tailor the move-in experience to your community’s specific needs.

Updater wins three Revyse Best of Category Awards in Move-In

We’re thrilled to share that Updater has been named a 2025 Revyse Best of Category Award winner — not just once, but three times — in the Move-In category! These awards are 100% based on real feedback from our real multifamily users, making this recognition especially meaningful to our team.

How RealPage customers achieve move-in excellence with Updater

The move-in process is more than logistics—it’s the first step in creating an exceptional resident experience. Property management companies like Dayrise Residential, Woodmont Real Estate Services, and Jefferson Apartment Group are proof that specialized move-in technology delivers powerful results.

Yardi customers are elevating move-ins

Move-ins aren’t only about handing over keys—they’re a critical first impression. For Yardi customers, creating a smooth, stress-free move-in process isn’t a goal—it’s a necessity for resident satisfaction.

Transforming move-ins for boutique property management companies like Oddo Development

For smaller property management companies like Oddo Development, the move-in process has historically been a highly manual, time-intensive challenge. That was until Kelly Pfannenstiel, Director of Technology and Marketing Ops, took steps to standardize and streamline operations with Updater Pro | Onboarding, a move-in technology that’s proven invaluable.

Why move-in experiences matter: Insights from Bozzuto

At Bozzuto, the move-in experience is the foundation for long-term resident satisfaction. Carla Arizaga, Assistant General Manager overseeing three communities at the Riverbend District in Harrison, NJ, understands that how a resident is welcomed into their new home sets the tone for their entire stay.

A seamless move-in experience: How Sinatra & Co. uses technology to support their teams

In property management, where every moment counts, simplifying operations can make all the difference. For Tess Vogler, Director of Marketing at Sinatra & Co., the key to success is technology that works for everyone—leasing teams and residents alike.

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