Skip to content

Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!

See what Amy has to say

Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the resident relationship. Done well, it creates trust, ease, and connection. Done poorly, it creates stress, friction, and lingering dissatisfaction. That’s why we appreciated the recent blog from Grace Hill, “How To Create Move-In Magic: 5 Timely Tips for Multifamily Property Management.” They outline simple but powerful ways to improve the move-in experience.

BRG Apartments leverages technology to enhance the move-in experience

For many in multifamily, the move-in process can be a make-or-break experience. At BRG Apartments, Kendra Miller, Portfolio Manager, knows just how critical it is to create a seamless move-in experience. She has a clear vision: leverage technology like Updater Pro | Onboarding to reduce stress for both residents and leasing teams. This approach not only improves operational efficiencies but also sets the tone for long-term resident satisfaction.