Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!

See what Amy has to say

Why Updater is free to multifamily teams, and why that’s a good thing

It’s a fair question. In multifamily tech, “free” can sometimes mean limited functionality, future upsells, or hidden fees. But with Updater, free doesn’t mean less. It means we’ve built a smart business model that allows us to offer our resident onboarding platform at no cost to property management companies.

Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the resident relationship. Done well, it creates trust, ease, and connection. Done poorly, it creates stress, friction, and lingering dissatisfaction. That’s why we appreciated the recent blog from Grace Hill, “How To Create Move-In Magic: 5 Timely Tips for Multifamily Property Management.” They outline simple but powerful ways to improve the move-in experience.

Transforming move-ins for boutique property management companies like Oddo Development

For smaller property management companies like Oddo Development, the move-in process has historically been a highly manual, time-intensive challenge. That was until Kelly Pfannenstiel, Director of Technology and Marketing Ops, took steps to standardize and streamline operations with Updater Pro | Onboarding, a move-in technology that’s proven invaluable.

Why move-in experiences matter: Insights from Bozzuto

At Bozzuto, the move-in experience is the foundation for long-term resident satisfaction. Carla Arizaga, Assistant General Manager overseeing three communities at the Riverbend District in Harrison, NJ, understands that how a resident is welcomed into their new home sets the tone for their entire stay.

A seamless move-in experience: How Sinatra & Co. uses technology to support their teams

In property management, where every moment counts, simplifying operations can make all the difference. For Tess Vogler, Director of Marketing at Sinatra & Co., the key to success is technology that works for everyone—leasing teams and residents alike.

Creating a warm welcome: The role of personal touch in resident satisfaction at Centerpoint

Rocio Martinez, the Assistant Property Manager at Centerpoint, a Dayrise Residential community in Fort Worth, Texas, is dedicated to providing residents with a move-in experience that goes beyond expectations. Her focus on making each new arrival feel like a valued part of the community sets a high standard in the multifamily housing industry.

Decron Properties crafts a seamless move-in experience

Tony Ramos, Training Manager at Decron Properties, knows that a resident's first impression is everything. With nearly 20 years in property management, Tony has seen firsthand how the move-in process sets the tone for a resident's experience.

Technology makes a difference in daily operations for leasing teams–reducing manual tasks by 90%

In the fast-paced world of property management, time is a valuable asset. Rocio Martinez, Assistant Manager at Centerpoint, a Dayrise Residential community in Fort Worth, Texas, has witnessed firsthand how integrating technology like Updater Pro | Onboarding can make a significant difference in daily operations.

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