Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!

See what Amy has to say

The real risk in switching property technology

Most community teams don’t avoid new technology because they’re resistant to change. They avoid it because they’ve lived through bad change. So when the idea of switching comes up, the hesitation is understandable.

What actually drives resident satisfaction during move-in

Move-in day is rarely simple. When something goes wrong, residents don’t think about systems or software choices. They think: “I don’t know what I’m supposed to do right now.” That feeling, more than any single issue, is what shapes their experience.

Not everything needs to be a platform in multifamily

If you work in multifamily, you’ve probably heard some version of this pitch: “One platform. Everything connected. No more juggling tools.” Fewer vendors. Fewer contracts. One place to manage everything. But move-in day has a way of exposing whether something is actually simpler or just consolidated.

Five leadership lessons multifamily can steal from sales (courtesy of Kevin Ducey’s conversation with Tony Sousa)

Regional Sales Director at Updater, Kevin Ducey’s interview with Tony Sousa, Entrepreneur and Multifamily Influencer, is packed with lessons that translate directly from sales leadership to onsite operations. Here are five that hit home for multifamily teams.

What great sales leadership can teach multifamily about resident satisfaction

When Kevin Ducey, Regional Sales Director at Updater, sat down with Tony Sousa, Entrepreneur and Multifamily Influencer, the conversation wasn’t only about sales strategy. It was a window into how strong leadership, empathy, and the removal of friction can transform relationships.

Where to find Updater in 2026: Our event lineup (so far)

By Amy Alexander Published Dec 1, 2025 Updated Dec 1, 2025 Updater is gearing up for another year on the road, connecting with multifamily pros, swapping ideas, and showing off what’s new on…

Why Updater is free to multifamily teams, and why that’s a good thing

It’s a fair question. In multifamily tech, “free” can sometimes mean limited functionality, future upsells, or hidden fees. But with Updater, free doesn’t mean less. It means we’ve built a smart business model that allows us to offer our resident onboarding platform at no cost to property management companies.

Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the resident relationship. Done well, it creates trust, ease, and connection. Done poorly, it creates stress, friction, and lingering dissatisfaction. That’s why we appreciated the recent blog from Grace Hill, “How To Create Move-In Magic: 5 Timely Tips for Multifamily Property Management.” They outline simple but powerful ways to improve the move-in experience.

Best practices for Custom Tasks (Now with more flexibility)

Custom Tasks just got an upgrade. You can now add up to 7 custom tasks (up from 3) in Updater Pro | Onboarding, giving your team more control to tailor the move-in experience to your community’s specific needs.

Updater wins three Revyse Best of Category Awards in Move-In

We’re thrilled to share that Updater has been named a 2025 Revyse Best of Category Award winner — not just once, but three times — in the Move-In category! These awards are 100% based on real feedback from our real multifamily users, making this recognition especially meaningful to our team.

How RealPage customers achieve move-in excellence with Updater

The move-in process is more than logistics—it’s the first step in creating an exceptional resident experience. Property management companies like Dayrise Residential, Woodmont Real Estate Services, and Jefferson Apartment Group are proof that specialized move-in technology delivers powerful results.

Yardi customers are elevating move-ins

Move-ins aren’t only about handing over keys—they’re a critical first impression. For Yardi customers, creating a smooth, stress-free move-in process isn’t a goal—it’s a necessity for resident satisfaction.