Deena Cook

Deena grew up in New Jersey, but has lived in various places around the world to satisfy a love of travel and adventure. She holds a degree in Journalism, and loves the freedom that comes from being able to write from wherever she may be living.

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Updater reduces work for community managers, increases resident happiness

By Deena Cook Published Oct 4, 2024 Updated Oct 4, 2024 Across the country, community managers are finding they have something new in common — efficiency. And it’s all because of Updater |…

The Updater upgrade: A leasing agent’s perspective

By Deena Cook Published Oct 4, 2024 Updated Oct 4, 2024 Moving hosts a rollercoaster of emotions for renters — excitement, stress, and everything in between. And for leasing agents, the goal is…

Updater reminders skyrocket resident task completion for move-ins

By Deena Cook Published Oct 4, 2024 Updated Oct 4, 2024 What’s the biggest stress for an assistant community manager? For Juana Erika Velasquez, who manages Reserve at Chino Hills, it’s waiting…

How move-ins impact resident retention in multifamily

It's hard to turn a resident’s experience around if they have a negative move-in. It’s more cost effective to retain current residents than to find new ones. Here's how to do it!

How move-ins impact employee performance and retention

In multifamily, the vital role of a leasing agent comes with pressure — here's how your leasing teams can avoid burnout and get the job done well.

6 Ways to generate ancillary revenue from move-ins

Revenue in the multifamily housing industry isn't just about leasing units; it's about finding creative ways to generate additional income through ancillary services. Here's how!

The Utility’s Guide To Selecting a Moving Concierge

As a utility company, how can you stand apart by maximizing your moving concierge partnerships and offering more? We've got the answers right here.

6 ways centralized leasing is revolutionizing multifamily

This guide explores six ways centralized leasing is revolutionizing multifamily right now, so you can make informed decisions and leverage technology to optimize your portfolios.

5 proven tactics to lease more apartments over the phone

Leasing agents — want to take your phone sales game to new heights? We've got the industry's best kept secrets — straight from one of the industry's top performers.

Five ways to increase ancillary revenue in 6 months or less

Got six months? We've compiled the essential strategies that, if implemented now, will unlock new revenue streams, raise retention rates, and provide exceptional resident experience for multifamily.

Maximizing resident retention: 10 simple strategies

It's vital to prioritize resident satisfaction in such a competitive market. Here's how to do it, pro-level!

Reigniting your leasing teams: 6 strategies to beat burnout

Leasing teams in the multifamily industry are crucial to resident satisfaction. Help prevent leasing team burnout using this helpful guide.