Deena Cook

Deena grew up in New Jersey, but has lived in various places around the world to satisfy a love of travel and adventure. She holds a degree in Journalism, and loves the freedom that comes from being able to write from wherever she may be living.

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6 ways centralized leasing is revolutionizing multifamily

This guide explores six ways centralized leasing is revolutionizing multifamily right now, so you can make informed decisions and leverage technology to optimize your portfolios.

5 proven tactics to lease more apartments over the phone

Leasing agents — want to take your phone sales game to new heights? We've got the industry's best kept secrets — straight from one of the industry's top performers.

Five ways to increase ancillary revenue in 6 months or less

Got six months? We've compiled the essential strategies that, if implemented now, will unlock new revenue streams, raise retention rates, and provide exceptional resident experience for multifamily.

Maximizing resident retention: 10 simple strategies

It's vital to prioritize resident satisfaction in such a competitive market. Here's how to do it, pro-level!

Reigniting your leasing teams: 6 strategies to beat burnout

Leasing teams in the multifamily industry are crucial to resident satisfaction. Help prevent leasing team burnout using this helpful guide.

Top 5 AI tools you should be using for multifamily right now

With rapidly-growing resident needs, how can you leverage AI to help boost efficiency and tenant satisfaction in the multifamily industry?