Turn your customers into a growth channel
By Jenna Weinerman Published Nov 10, 2025 Updated Nov 19, 2025 You already have the most valuable asset in business – trusted customer relationships. People come to you to manage their homes, their…
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Distributing complex commerce
By Jenna Weinerman Published Nov 10, 2025 Updated Nov 19, 2025 Selling complex products is hard. Distributing them is even harder. Every provider of internet, energy, insurance, home security, or moving services…
Scaling complex commerce, explained
By Jenna Weinerman Published Nov 10, 2025 Updated Nov 10, 2025 E-commerce was built for simple buyer journey products – not complex ones. It works beautifully when every shopper follows the same simple…
Client Story: Driving scale through distribution in Updater’s Marketplace
How a leading national TV & Internet provider scaled mover acquisition—without adding headcount or costs—by joining Updater’s Marketplace. By reaching renters at decision moments across a proprietary audience touching 25% of U.S. movers, the partner sold 45,000 incremental units in 2025 and sustained double-digit growth, including 65% YoY in 2025.
Join us on the road in 2025
By Jenna Weinerman Published Oct 4, 2024 Updated Oct 4, 2024 At Updater, we’re always looking for ways to connect with you in person, bring innovative solutions to the conversations, and have a…
Florida Apartment Association panel: the science behind successful move-ins
By Jenna Weinerman Published Sep 30, 2024 Updated Sep 30, 2024 We were thrilled to be part of the Florida Apartment Association’s Inspire 2024 conference last month. Our very…
Hot takes and fresh finds – September 2024
By Jenna Weinerman Published Sep 11, 2024 Updated Sep 13, 2024 Welcome to our latest hot takes and fresh finds, where we bring you trends, insights, and intriguing news from multifamily, moving, and…
High apartment turnover costs? Reducing turnover starts at move-in
By Jenna Weinerman Published Sep 4, 2024 Updated Sep 4, 2024 Moving into a new apartment is a significant transition filled with excitement and stress. For residents, it’s about establishing a home…
Streamline move-ins with a free 95-step renter moving checklist template
By Jenna Weinerman Published Aug 15, 2024 Updated Aug 15, 2024 79% of residents satisfied at move-in remain satisfied at renewal (KingsleySurveys, 2023). Jenna Miller, Senior Director of Marketing & Customer Experience at…
Understanding the psychology of settling in: key tips for leasing agents
By Jenna Weinerman Published Aug 15, 2024 Updated Aug 15, 2024 An Updater study from 2023 revealed that 70% of renters believe “settling in quickly” is the most vital element for a happy…
New data reveals renters desire a streamlined move-in experience
By Jenna Weinerman Published Aug 15, 2024 Updated Sep 17, 2024 Consumers desire convenience, and for renters, this is especially relevant when the stress of moving feels like a substantial burden.
How leasing agents can save time (and sanity) by automating the move-in process
Automating the move-in process can save leasing agents time and reduce stress for all parties. Read 4 ways to automate the most stressful parts.