Industry insights blog

The ideas that shape the future of our industry.

The real risk in switching property technology

The real risk in switching property technology

Most community teams don’t avoid new technology because they’re resistant to change. They avoid it because they’ve lived through bad… Learn more
What actually drives resident satisfaction during move-in

What actually drives resident satisfaction during move-in

Move-in day is rarely simple. When something goes wrong, residents don’t think about systems or software choices. They think: “I… Learn more
Not everything needs to be a platform in multifamily

Not everything needs to be a platform in multifamily

If you work in multifamily, you’ve probably heard some version of this pitch: “One platform. Everything connected. No more juggling… Learn more
Five leadership lessons multifamily can steal from sales (courtesy of Kevin Ducey’s conversation with Tony Sousa)

Five leadership lessons multifamily can steal from sales (courtesy of Kevin Ducey’s conversation with Tony Sousa)

Regional Sales Director at Updater, Kevin Ducey’s interview with Tony Sousa, Entrepreneur and Multifamily Influencer, is packed with lessons that… Learn more
What great sales leadership can teach multifamily about resident satisfaction

What great sales leadership can teach multifamily about resident satisfaction

When Kevin Ducey, Regional Sales Director at Updater, sat down with Tony Sousa, Entrepreneur and Multifamily Influencer, the conversation wasn’t… Learn more
Where to find Updater in 2026: Our event lineup (so far)

Where to find Updater in 2026: Our event lineup (so far)

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Turn your customers into a growth channel

Turn your customers into a growth channel

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Distributing complex commerce

Distributing complex commerce

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Scaling complex commerce, explained

Scaling complex commerce, explained

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Client Story: Driving scale through distribution in Updater’s Marketplace

Client Story: Driving scale through distribution in Updater’s Marketplace

How a leading national TV & Internet provider scaled mover acquisition—without adding headcount or costs—by joining Updater’s Marketplace. By reaching… Learn more
Why Updater is free to multifamily teams, and why that’s a good thing

Why Updater is free to multifamily teams, and why that’s a good thing

It’s a fair question. In multifamily tech, “free” can sometimes mean limited functionality, future upsells, or hidden fees. But with… Learn more
Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)

Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the… Learn more