Updater

By Amy Alexander Published Dec 1, 2025 Updated Mar 27, 2026 Updater is gearing up for another year on the road, connecting with multifamily pros, swapping ideas, and showing off what’s new on our platform. We’ve…

By Amy Alexander Published Nov 10, 2025 Updated Nov 19, 2025 By Jenna Weinerman You already have the most valuable asset in business – trusted customer relationships. People come to you to manage…

By Amy Alexander Published Nov 10, 2025 Updated Mar 27, 2026 By Jenna Weinerman Selling complex products is hard. Distributing them is even harder. Every provider of internet, energy, insurance,…

By Amy Alexander Published Nov 10, 2025 Updated Nov 10, 2025 By Jenna Weinerman E-commerce was built for simple buyer journey products – not complex ones. It works beautifully when every shopper…

How a leading national TV & Internet provider scaled mover acquisition—without adding headcount or costs—by joining Updater’s Marketplace. By reaching renters at decision moments across a proprietary audience touching 25% of U.S. movers, the partner sold 45,000 incremental units in 2025 and sustained double-digit growth, including 65% YoY in 2025.

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the resident relationship. Done well, it creates trust, ease, and connection. Done poorly, it creates stress, friction, and lingering dissatisfaction. That’s why we appreciated the recent blog from Grace Hill, “How To Create Move-In Magic: 5 Timely Tips for Multifamily Property Management.” They outline simple but powerful ways to improve the move-in experience.

Custom Tasks just got an upgrade. You can now add up to 7 custom tasks (up from 3) in Updater Pro | Onboarding, giving your team more control to tailor the move-in experience to your community’s specific needs.

We’re thrilled to share that Updater has been named a 2025 Revyse Best of Category Award winner — not just once, but three times — in the Move-In category! These awards are 100% based on real feedback from our real multifamily users, making this recognition especially meaningful to our team.

At Buckingham, move-ins aren’t just a task on a checklist for him — they’re the foundation of long-term resident satisfaction. Which is why Updater has changed the game.

At Marcella Memorial Heights, the move-in process can’t just function — it has to be seamless. Enter Updater!

After 18 years in property management, Stacey Tafolla, Community Director at Dayrise at Centreport, has seen it all—but what drives her hasn’t changed: it’s the people.

Post-Updater, Chino Hills residents know exactly what’s expected of them. Everything they need—insurance uploads, utility setup, payments—is in one place.