Reach people who are actually moving – right when they’re ready to buy.
Our Marketplace will connect your brand to movers at the exact moment they need your services – and are actively shopping for them. Think of it like Expedia, but for relocation.
Movers are the most valuable customers
31m
People move in the US every year, triggering more spending in a few weeks than most households do all year.
~$9,000
The average movers spend during the move window – across categories like TV, internet, insurance, smart home, storage, energy, and more.
4x more
Likelihood of movers to try new brands, and make most of their major purchases 30 days before their move date. Movers aren’t just spending – they’re switching.
Updater marketplace = precise timing + built-in distribution
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Traditional channels |
Updater Marketplace |
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Audience targeting |
Based on demographics or intent |
Verified movers, using Updater’s Moving App weeks before a move date |
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Timing |
Mid-move or post-move |
Pre-move |
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Placement |
Billboards, direct mailers, coupon books, paid search |
Embedded in tools movers actually use |
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Personalization |
One-size-fits-all messaging |
Personalized by move date, location, and need |
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Order placement |
Impression-based, hard to track |
Fully shoppable – drives orders |
Movers plan 3 months out and spend the most 30 days before move day. Updater gets you in front of them – right when it matters.
Why brands join Marketplace
1
High-intent audience
We reach movers weeks before move day – when they’re actively spending.
2
Plug & sell model
You show up in our flows. We handle compliance, targeting, UI, and integrations.
3
Massive reach
Updater reaches over 25% of all US household moves annually.
4
Flexible pricing models
Pay per lead, per order, or per conversion – whatever fits your business best.
Who should join the Updater Marketplace
We’re selective about who joins, but if you provide things movers might need, we’d love to talk.
TV
Gas
Packing supplies
Internet
Water
Insurance
Phone
Smart home
Truck rental
Moving services
Self storage
Mobile phone
Home security
Home cleaning
Mail forwarding
Junk removal
Home services
Electric
Deals & coupons
Home improvement
Join the Marketplace
Updater is the only Marketplace purpose-built for the move window. We’d love to show you how you can show up at the right time across our entire ecosystem of products.