
Client Story: Driving scale through distribution in Updater’s Marketplace
How a leading national TV & Internet provider scaled mover acquisition—without adding headcount or costs—by joining Updater’s Marketplace. By reaching renters at decision moments across a proprietary audience touching 25% of U.S. movers, the partner sold 45,000 incremental units in 2025 and sustained double-digit growth, including 65% YoY in 2025.