Updater

Moving is stressful. Even in the best-case scenario, residents are juggling logistics, deadlines, and uncertainty all at once. That’s why the first message a resident receives from their new community matters more than we sometimes realize. A good welcome email doesn’t just say “hello.” It sets expectations, builds confidence, and answers the quiet question every resident has.

Most community teams don’t avoid new technology because they’re resistant to change. They avoid it because they’ve lived through bad change. So when the idea of switching comes up, the hesitation is understandable.

Move-in day is rarely simple. When something goes wrong, residents don’t think about systems or software choices. They think: “I don’t know what I’m supposed to do right now.” That feeling, more than any single issue, is what shapes their experience.

If you work in multifamily, you’ve probably heard some version of this pitch: “One platform. Everything connected. No more juggling tools.” Fewer vendors. Fewer contracts. One place to manage everything. But move-in day has a way of exposing whether something is actually simpler or just consolidated.

Regional Sales Director at Updater, Kevin Ducey’s interview with Tony Sousa, Entrepreneur and Multifamily Influencer, is packed with lessons that translate directly from sales leadership to onsite operations. Here are five that hit home for multifamily teams.

It’s a fair question. In multifamily tech, “free” can sometimes mean limited functionality, future upsells, or hidden fees. But with Updater, free doesn’t mean less. It means we’ve built a smart business model that allows us to offer our resident onboarding platform at no cost to property management companies.

Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the resident relationship. Done well, it creates trust, ease, and connection. Done poorly, it creates stress, friction, and lingering dissatisfaction. That’s why we appreciated the recent blog from Grace Hill, “How To Create Move-In Magic: 5 Timely Tips for Multifamily Property Management.” They outline simple but powerful ways to improve the move-in experience.

Custom Tasks just got an upgrade. You can now add up to 7 custom tasks (up from 3) in Updater Pro | Onboarding, giving your team more control to tailor the move-in experience to your community’s specific needs.

At Buckingham, move-ins aren’t just a task on a checklist for him — they’re the foundation of long-term resident satisfaction. Which is why Updater has changed the game.

At Marcella Memorial Heights, the move-in process can’t just function — it has to be seamless. Enter Updater!

After 18 years in property management, Stacey Tafolla, Community Director at Dayrise at Centreport, has seen it all—but what drives her hasn’t changed: it’s the people.

Post-Updater, Chino Hills residents know exactly what’s expected of them. Everything they need—insurance uploads, utility setup, payments—is in one place.