Updater

In multifamily marketing, there’s always a balance between operational efficiency and resident satisfaction. Marketers know the impact a positive move-in experience has on brand perception and retention rates. For Ruben Longoria, Marketing Manager at Woodmont Real Estate Services, implementing a tool like Updater Pro | Onboarding has not only simplified the move-in process but has also reinforced their commitment to brand consistency and resident engagement.

For marketing leaders like Tess Volger, Director of Marketing at Sinatra & Co., ensuring consistency across every community is a top priority. With Updater, Tess has been able to centralize and streamline move-in communications, which she believes directly enhances their brand.

Jessica Gonzales, Assistant Community Manager at Marcella Memorial Heights, says her move-in management time has been cut down to two hours per week. Before Updater, her primary challenge was ensuring that residents had all necessary information and documents ready. Now, residents can stay on-task and complete their move-in checklist on time, streamlining the entire process.

Before Updater, Jessica Spriggs, Assistant Community Manager, says move-in management was time-consuming, taking between 7-10 hours a week. “I had dreamed of something like Updater for years. It is seriously awesome. It takes a huge mental load off of the application process internally, which is something very significant in our industry,” she explains, adding that it allows her team to focus on more critical tasks, like securing new leases and assisting residents. And since using the Updater app, only about 1 in 10 future residents call with questions, creating a massive reduction in communication overhead.

Moving hosts a rollercoaster of emotions for renters — excitement, stress, and everything in between. And for leasing agents, the goal is to make the transition as smooth and welcoming as possible. But between juggling paperwork and fielding endless questions about utilities, address changes, and more, it’s easy to feel stretched thin.

What’s the biggest stress for an assistant community manager? For Juana Erika Velasquez, who manages Reserve at Chino Hills, it’s waiting on residents to complete move-in paperwork and submit necessary information. It takes up the majority of her time — by a long shot — and it delays the move-in process for residents.

Before Bozzuto adopted Updater Pro | Onboarding, managing move-ins wasn’t always so simple. From collecting critical information to ensuring timely and accurate communication, move-in days could become overwhelming. That all changed when One Theater Square implemented Updater.

In the multifamily industry, a smooth move-in experience is key to leaving a lasting impression on residents. For Kendra Miller, Portfolio Manager at BRG Apartments which owns and manages about 8,500 apartment homes throughout the Midwest, making sure residents stay engaged and well-informed prior to their move-in is critical for both resident satisfaction and occupancy rates.

We spoke with Madera Residential's Director of Technology Utilization to learn how Updater is helping onsite teams streamline the move-in process by reducing back-and-forth communication.

During Faraday Park's record-breaking month with 40 move-ins, Updater Pro | Onboarding saved the day, allowing the team to send approval letters in minutes and freeing up time for other tasks.

Learn why a community manager at Mission Fairways, a Madera Residential Community, says the smoothness of the move-in process “sets the tone of their duration living here.”

A property manager at Brixton McKinney, a Western Wealth Community, details her experience with Updater Pro | Onboarding and how it's helped her and her team streamline the move-in process.