Updater elevates the move-in experience at Marcella Memorial Heights
As Community Manager at Marcella Memorial Heights, Maya Ursin knows just how much first impressions matter. Her residents are often busy professionals, juggling work and personal obligations. That means the move-in process can’t just function — it has to be seamless.
For Maya and her team, the difference-maker has been centralization. With so many platforms in play, keeping track of documents, insurance, pet screenings, and communication threads used to mean a lot of back-and-forth and manual oversight. But now, everything lives in one place. Updater streamlines the experience—for residents and the onsite team.
“Updater has been tremendous for us,” says Maya. “We do use a lot of different platforms. What Updater does is really consolidate that, put it all in one place. And really streamline the move-in process.”
No more guessing if someone submitted their insurance. No more digging through inboxes. The system alerts the team when documents are uploaded, so they can jump in to review, approve, or request anything missing. Everything is clear, trackable, and fast.
And it’s not just about efficiency. Maya knows that the tone set at move-in shapes the entire resident relationship. A smooth onboarding builds trust—and when issues inevitably pop up months later, that trust earns grace. On the flip side, a messy or delayed move-in? That frustration sticks around.
Today, her residents are noticing the shift. After asking for better communication and organization, they now see that those tools are in place—and they’re vocal about appreciating it.
“So that has been their feedback,” she says of residents. “They say, I’m really glad you guys have [Updater] in place to create a better experience for everyone.”
Because when move-ins are organized and stress-free, residents feel supported — and that feeling lasts.
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