Industry insights blog
The ideas that shape the future of our industry.
The real risk in switching property technology
January 31, 2026
Most community teams don’t avoid new technology because they’re resistant to change. They avoid it because they’ve lived through bad… Learn more
What actually drives resident satisfaction during move-in
January 31, 2026
Move-in day is rarely simple. When something goes wrong, residents don’t think about systems or software choices. They think: “I… Learn more
Not everything needs to be a platform in multifamily
January 31, 2026
If you work in multifamily, you’ve probably heard some version of this pitch: “One platform. Everything connected. No more juggling… Learn more
Five leadership lessons multifamily can steal from sales (courtesy of Kevin Ducey’s conversation with Tony Sousa)
December 15, 2025
Regional Sales Director at Updater, Kevin Ducey’s interview with Tony Sousa, Entrepreneur and Multifamily Influencer, is packed with lessons that… Learn more
What great sales leadership can teach multifamily about resident satisfaction
December 15, 2025
When Kevin Ducey, Regional Sales Director at Updater, sat down with Tony Sousa, Entrepreneur and Multifamily Influencer, the conversation wasn’t… Learn more
Where to find Updater in 2026: Our event lineup (so far)
December 1, 2025
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Turn your customers into a growth channel
November 10, 2025
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Distributing complex commerce
November 10, 2025
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Scaling complex commerce, explained
November 10, 2025
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Client Story: Driving scale through distribution in Updater’s Marketplace
September 17, 2025
How a leading national TV & Internet provider scaled mover acquisition—without adding headcount or costs—by joining Updater’s Marketplace. By reaching… Learn more
Why Updater is free to multifamily teams, and why that’s a good thing
August 4, 2025
It’s a fair question. In multifamily tech, “free” can sometimes mean limited functionality, future upsells, or hidden fees. But with… Learn more
Move-in day matters: Turn first impressions into resident satisfaction (without burning out teams)
July 2, 2025
Move-in day shouldn’t be an exercise in logistics. It’s one of your biggest opportunities to set the tone for the… Learn more