Introducing the Internet Store in ChatGPT: Updater’s first agentic app

Buying internet and TV services online might seem straightforward, but in reality, it’s not.

Behind every plan are layers of infrastructure: a complex network of providers, coverage constraints, and address-specific rules. What someone can buy, how much it costs, and even whether it’s available at all depends entirely on where they live. 

At Updater, we’ve spent years building for that complexity. By connecting AI to that underlying infrastructure, we’ve unlocked something powerful.

Upater’s first agentic app, the Internet Store, is now live inside ChatGPT.

This milestone brings real telecom infrastructure directly into an AI-powered experience.

What the Internet Store does

At its core, the Internet Store is simple:

It helps people find and compare internet and TV plans available at their exact address, all within a ChatGPT conversation.

Any ChatGPT user can:

  • Enter their address
  • See which internet and TV providers service that location
  • Compare available plans across speed, price, and terms
  • Select a plan and move forward with the purchase

No guesswork. No bouncing between websites. No building your own spreadsheet of pricing.

But what makes this really meaningful isn’t the interface. It’s what powers it.

This isn’t just an app. It’s infrastructure in an agent

The Internet Store is not a static dataset or a scraped directory.

It is powered by direct integrations with 25+ major US internet providers through Updater’s API. That means:

  • Real serviceability at the address level
  • Live pricing and plan availability
  • Structured plan data across providers
  • The ability to generate real orders

In other words, ChatGPT isn’t just “answering questions” about internet plans.

It’s interacting with real provider systems and placing real orders. 

What this unlocks

There’s a lot of discussion about agentic experiences right now. Most examples focus on orchestration, reasoning, or user interface design. But many still rely on static or indirect data sources.

Without access to live systems, AI agents can suggest and summarize, but they can’t reliably complete real-world tasks.

The Internet Store demonstrates a different model:

  • The agent understands intent
  • The agent gathers required inputs
  • The agent calls Updater’s structured APIs tied to real TV and internet provider systems
  • The agent returns results that are both personalized and actionable

We made real-world infrastructure accessible to AI and changed what’s possible for consumers:

Address-level intelligence, anywhere
Availability, pricing, and eligibility depend on a specific address. When that information is accessible in real time, customers can get accurate answers and make confident decisions in the moment.

Clear choices across providers
By bringing options together in one place, customers can easily compare what’s available without navigating multiple providers on their own.

AI that actually gets things done
Instead of just providing information, AI can take action. Customers can actually make a transaction without extra steps or handoffs.

A direct path from intent to outcome
What used to take multiple sites and steps can now happen in one place. From exploring options to choosing a plan, the experience becomes simple and seamless.

Try it

Telecom has long been one of the hardest categories to digitize because of its complexity. That same complexity is what makes it especially valuable in an AI-driven world.

Try it yourself. You can find the Internet Store in the ChatGPT app directory.

Search for “Internet Store,” select “Connect,” and start shopping for plans at your address.