Jenna Weinerman

Jenna is Updater’s VP of Marketing and a published ReloTech expert. She’s an endless seeker of knowledge, a lover of craft brews, and a huge Philadelphia sports fan. Follow her on X here.

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Telecom isn’t ecommerce – it’s infrastructure

By Amanda Amato Published Mar 17, 2026 Updated Mar 17, 2026 By Jenna Weinerman Selling TV and internet services is often framed as a simple ecommerce problem. Display available plans.Show the price.Allow…

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Updater recognized by major TV & internet providers for multi-year sales & activation excellence

By Amanda Amato Published Mar 12, 2026 Updated Mar 12, 2026 By Jenna Weinerman Multi-year provider recognition rooted in activation quality, compliance, and operational execution. Over the past several years, Updater…

Monetize move-in: embed TV and internet plans in your leasing flow

By Amy Alexander Published Feb 10, 2026 Updated Mar 7, 2026 By Jenna Weinerman Move-in already happens in your product. Connectivity should too. If you build software for multifamily, you likely…

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Turn your customers into a growth channel

By Jenna Weinerman Published Nov 10, 2025 Updated Nov 19, 2025 You already have the most valuable asset in business – trusted customer relationships. People come to you to manage their homes, their moves, their mortgages,…

Distributing complex commerce

By Jenna Weinerman Published Nov 10, 2025 Updated Mar 27, 2026 Selling complex products is hard. Distributing them is even harder. Every provider of internet, energy, insurance, home security, or moving services faces…

Scaling complex commerce, explained

By Jenna Weinerman Published Nov 10, 2025 Updated Nov 10, 2025 E-commerce was built for simple buyer journey products – not complex ones. It works beautifully when every shopper follows the same simple rules –…

Client Story: Driving scale through distribution in Updater’s Marketplace

How a leading national TV & Internet provider scaled mover acquisition—without adding headcount or costs—by joining Updater’s Marketplace. By reaching renters at decision moments across a proprietary audience touching 25% of U.S. movers, the partner sold 45,000 incremental units in 2025 and sustained double-digit growth, including 65% YoY in 2025.

Join us on the road in 2025

By Jenna Weinerman Published Oct 4, 2024 Updated Oct 4, 2024 At Updater, we’re always looking for ways to connect with you in person, bring innovative solutions to the conversations, and have a little (OK, a…

Florida Apartment Association panel: the science behind successful move-ins

By Jenna Weinerman Published Sep 30, 2024 Updated Sep 30, 2024 We were thrilled to be part of the Florida Apartment Association’s Inspire 2024 conference last month. Our very own Lucas Bourgeois…

Hot takes and fresh finds – September 2024

By Jenna Weinerman Published Sep 11, 2024 Updated Sep 13, 2024 Welcome to our latest hot takes and fresh finds, where we bring you trends, insights, and intriguing news from multifamily, moving, and beyond. This month,…

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High apartment turnover costs? Reducing turnover starts at move-in

By Jenna Weinerman Published Sep 4, 2024 Updated Sep 4, 2024 Moving into a new apartment is a significant transition filled with excitement and stress. For residents, it’s about establishing a home (and a…

renter moving checklist template

Streamline move-ins with a free 95-step renter moving checklist template

By Jenna Weinerman Published Aug 15, 2024 Updated Aug 15, 2024 79% of residents satisfied at move-in remain satisfied at renewal (KingsleySurveys, 2023). Jenna Miller, Senior Director of Marketing & Customer Experience at Bozzuto told…