Distributing complex commerce
Selling complex products is hard.
Distributing them is even harder.
Every provider of internet, energy, insurance, home security, or moving services faces the same challenge: your products power everyday life, but your channels still make buying them harder than it should be.
Updater’s PoweredBy network changes that.
We give complex commerce brands new, proprietary distribution. We connect products to people who are ready to buy, in the exact moment they need them.
The distribution gap in complex commerce
For most providers, digital sales stop at your own website. Many have reached the limit of what digital channels can do. Expanding beyond that usually means relying on affiliates, aggregators, or legacy partnerships – channels that add friction, dilute your brand, and even limit scale.
To grow, you need access to new audiences and trusted distribution.
But complex products require precision – logic, compliance, and timing that most third-party sellers can’t handle.
That’s exactly what our network was built for.
A different kind of commerce network
Updater has built the largest connected ecosystem for complex products – a network of apps, platforms, call centers, and AI agents that already interact with millions of people at the exact right time.
Through our PoweredBy platform, we embed your buyflows – your real ordering logic, pricing, and eligibility – directly into those channels.
Your products can now be ordered:
- Inside a mortgage app, when someone buys a new home.
- Within multifamily software, as a resident prepares to move into a new apartment community.
- Through call centers, where agents are trained specifically in handling complex products.
- Even through AI-powered assistants
Your brand stays intact. Your compliance rules stay enforced. And your reach scales instantly through channels that already have trust and timing on their side.
How it works
- You provide your buyflow. We integrate your product logic, offers, and fulfillment rules via API – the same ones you use internally.
- We distribute it. Your buyflow becomes portable. We embed it across our proprietary network – from mortgage lenders to property management software to call centers.
- Orders route back to you. Every order is real. You get to sit back and watch them roll in.
No affiliates. No CSVs back and forth. No manual re-entry. Just clean, compliant transactions flowing automatically through trusted, integrated channels.
Who’s in the network
Our network includes:
- Call centers that handle millions of move-related calls annually.
- Apps and platforms used by people moving, buying, selling, renting, insuring, or refinancing homes.
- Multifamily systems that manage millions of resident experiences.
- Websites that attract high-intent shoppers – like comparison and review sites that run paid advertising to millions of people actively searching for your service.
When these companies join PoweredBy, they instantly become new distribution surfaces for your products. Together, they form a new kind of commerce network that brands haven’t seen before.
The value for providers
For complex commerce brands, PoweredBy means:
- Access to high-intent buyers in trusted environments.
- Orders flow directly to you, with no re-entry or manual processing. Bye, friction.
- You own the offers, eligibility, and compliance – you have full control.
- Every order is tracked from start to finish.
It’s performance-based, compliant, and scalable – the modern way to grow distribution without rebuilding infrastructure.
Why it matters
Complex commerce products are essential to everyday life, but the channels that sell them are stuck in the past. These products deserve channels that can carry the complexity: channels that understand logic, timing, and compliance.
Updater’s PoweredBy network closes that gap. We’ve built the infrastructure and the distribution to make complex products available for purchase wherever people want to purchase them.
We believe that the future of commerce isn’t about just driving more generic traffic – it’s about offering a comprehensive and user-friendly shopping experience wherever decisions are made.
