Turn your customers into a growth channel
You already have the most valuable asset in business – trusted customer relationships. People come to you to manage their homes, their moves, their mortgages, their energy, or their other daily services.
What if those customer moments could deliver more?
PoweredBy is Updater’s embedded commerce platform that enables companies to sell essential home products and services directly inside their own digital experiences.
It transforms existing customer touchpoints into moments of transaction and revenue, without all the heavy lifting.
What’s complex commerce?
Complex commerce is how products and services with logic, rules, and dependencies get sold – things like internet, insurance, utilities, and home security.
These aren’t impulse buys. They require compliance, timing, and precision. They’re also typically purchased during major life moments like moving, buying a home, refinancing, or upgrading services.
Customers already need these products. PoweredBy Updater enables them to buy seamlessly within the platforms they already use, while you earn revenue from every completed order.
Where you come in
If you serve customers who move, buy homes, rent, refinance, or set up household services, you’re sitting on an untapped opportunity.
Updater’s PoweredBy products let you monetize those existing relationships by embedding commerce experiences – what we call buyflows – for complex products right inside your digital experience or workflow.
- Mortgage lenders can help borrowers set up internet and utilities before they move in.
- Property management platforms can help residents get connected once they’re approved.
- Real estate portals can keep buyers and sellers engaged after closing by offering home services they need.
- Websites can move from comparison to conversion – powering real transactions directly on-site.
- Call centers can instantly add new SKUs like TV, internet, and home security to every conversation.
You don’t need to negotiate provider contracts, manage compliance, or build checkout flows. Just plug into ours.
And this isn’t just about monetization. This about creating a better customer experience. When your users can take care of everything in one trusted place, you become indispensable. The result: less friction for them, more loyalty for you.
How it works
- Integrate PoweredBy: Our technology fits seamlessly into your existing experience – via widget, link, iframe, call center tool, AI agent, or API.
- Embed commerce: We power buyflows for TV, internet, utilities, home security, and more under your brand, inside your product.
- Earn revenue: Every completed order earns you a commission. It will be tracked, reported, and reconciled automatically.
No CSVs back and forth. No affiliate links. No manual handoffs. Just clean, compliant transactions flowing automatically through trusted, integrated channels.
Why it matters
- Access top national brands through one integration. No separate deals. No new systems.
- When customers can complete more of their move or setup experience inside your platform, they stay longer and engage more.
- We handle the complex stuff – eligibility, compliance, fulfillment, and reporting – while you focus on your core business.
- Adding commerce transforms your customer experience from transactional to indispensable. You become the one-stop destination your competitors wish they were, and the one your customers return to again and again. The easier you make their journey, the more they associate your brand with trust, convenience, and care.
Why now
Consumers expect to do everything inside the platforms they already trust.
And for the first time, commerce infrastructure can keep up. Transactions that once required multiple systems, calls, and forms can now live inside a single experience.
That’s the power of PoweredBy. It turns your trust into transactions, your experiences into delight, and your customer relationships into revenue.
You don’t need to build a marketplace. You just need to power one.
