Meet David Greenberg, Founder and CEO of Updater
David Greenberg is the Founder and CEO of Updater. Finding and moving to a new home is an exciting process, one that shouldn’t be diminished because of a laundry list of tasks that needs to be completed. As a pioneer of the moving technology industry, David built a technology company that simplifies moving for the 12M+ Americans that move each year.
During David’s own move many years ago, he was as frustrated as everyone else, searched for an app to help, and found nothing. Not one to pass up a challenge, he realized there was a huge opportunity to reinvent how Americans move and turn a painful process into an enjoyable experience. David built and launched Updater in 2011, determined to create a tool that could ease the burden of moving.
In 2013, Updater participated in the first annual REach technology accelerator program conducted by the National Association of REALTORS®. Through the REach program, Updater refined its initial B2B2C product offerings which aimed to help real estate agents deliver superior client service via a streamlined moving experience.
In 2014, Updater conducted a Series A round of financing led by SoftBank Capital and Second Century Ventures (the strategic investment arm of the National Association of REALTORS®), with participation from IA Ventures and Commerce Ventures. As a fundraising strategy, David led Updater through an IPO on the Australian Securities Exchange (ASX) on December 7, 2015. As an ASX-listed company (ticker: UPD), Updater conducted three equity fundraises, a first-of-its kind strategy for an American company of Updater’s size. Over the years, many entrepreneurs have asked David about his unique fundraising style and if Updater’s approach would work for their business. You can read more about Updater’s decision to IPO at only 25 people in Entrepreneur.
In 2017, Updater acquired leading moving software companies IGC Software and Asset Controls Inc., merging the companies to form MoveHQ — the industry’s first end-to-end solution to run an entire moving and storage business from the cloud.
With plans to raise further capital in the US private markets, Updater voluntarily delisted from the ASX on October 10, 2018.
In 2019, Updater acquired Bridgevine, Inc., a company that built and maintained a series of technology integrations and relationships with home subscription service providers, including many of the largest providers of Internet and video services, home security, and home warranty products. Prior to the acquisition, Updater leveraged a partnership with Bridgevine to enable movers to place the majority of their home subscription orders, and Bridgevine leveraged Updater as one of its top partnerships. After the acquisition, David led the integration of Bridgevine’s technology and personnel into the core Updater business to form a single operating structure.
In 2020, David led an investment into the Series A round of Wattbuy, a technology company that builds and maintains digital integrations with regulated and deregulated energy providers, enabling an online electricity marketplace for consumers to browse and select plans. Updater also become one of the leading resources that consumers and businesses alike could turn to Updater for new migrations trends and safe moving tips during the COVID-19 pandemic.
With David’s deep understanding of the relocation industry and his dedication to reinventing and improving the industry, he has become a leading innovator in today’s real estate tech market. Under David’s leadership, Updater has emerged as a dominant influencer in the relocation and real estate industries, winning the National Multifamily Housing Council’s highly-coveted Technology Innovator Award, the American Moving and Storage Association’s Summit Award (the most prestigious award in the industry), and many others.
David has been a featured speaker for the National Association of REALTORS®, Inman Connect, and other major industry conferences. He is a leading advocate for the connectivity of technology systems to enable a more seamless home purchasing and relocation experience. David was named to the Swanepoel list of Emerging Leaders in 2017, as a Swanepoel Tech Trendsetter in 2018, and as a RISMedia 2019 Real Estate Newsmaker. He has been featured on Fox Business, in The New York Times, TechCrunch, Mashable, Cheddar TV, and is an active contributor to Forbes, Entrepreneur, and Inc.
David is also extremely proud of Updater’s reputation as one of the most rewarding places to work in NYC. Updater ranked #3 on Crain’s 2016 Best Places to Work in NYC, representing the highest-ranked tech company on the list. Additionally, Updater was named the 2017 Best Tech Workplace Culture by The Timmy Awards, the company has a 4.8/5.0 rating on Glassdoor, and David himself has a 100% CEO Approval Rating on Glassdoor.
Over the years, David has been extremely proud of Updater’s growing reputation as one of the most rewarding places to work in New York City. Updater has been honored with multiple “Best Places to Work” awards from Crain’s New York Business, ranking as the #1 tech company and #3 overall in NYC in 2016 and the #7 overall in 2018. In 2019, Built In NYC named Updater one of the best places to work in NYC. In 2020, we were also named a Top Workplace in Atlanta by The Atlanta Journal-Constitution.
David began his career as a corporate lawyer, working at Cravath, Swaine & Moore LLP. He’s a graduate of Cornell Law School and served as Editor of the Cornell Law Review. David is also an alum of the University of Pennsylvania.