A seamless move-in experience: How Sinatra & Co. uses technology to support their teams
In property management, where every moment counts, simplifying operations can make all the difference. For Tess Vogler, Director of Marketing at Sinatra & Co., the key to success is technology that works for everyone—leasing teams and residents alike. With Updater Pro | Onboarding, Tess’s team found a solution that eliminates the usual move-in chaos and replaces it with structure, ease, and efficiency.
Collaboration = smooth rollouts
“When we started pitching this to our teams, we had a property manager meeting and asked for their feedback first and foremost,” Tess shares. “We might set up the product, but we are not the daily users.”
By involving her team early, Tess ensured they understood how Updater would make their jobs easier. The result? One of the smoothest rollouts they’ve ever had. “Our team was prepped, they were ready, they understood why we were choosing this product, and how it was going to benefit their daily lives.”
Simplifying move-ins for everyone
Move-in season can feel overwhelming, especially during lease-ups. Tess explains, “In a lease-up function, when we have 45 move-ins, the paperwork can be overwhelming. Updater allows us to keep track of everything without having to dig through stacks of paper.”
With task tracking and streamlined workflows, leasing teams can stay on top of move-ins while residents enjoy a stress-free transition.
Flexibility when you need it most
In an industry where “750 million things” are happening at once, having a flexible tool like Updater is a game changer. Tess highlights how floating leasing staff in Florida use the platform to stay consistent, even when stepping in for a colleague.
“It’s easy for us to step in, be appraised of the situation just by looking at the Updater platform. We don’t have to call them and be like, ‘I know you’re sick, but…’ We have that information right in front of us.”
Technology that supports people
For Tess, Updater isn’t only about processes—it’s about people. “It’s really a seamless transition. If somebody else needs to pick up the bag, they can do so in a way that is still going to serve that resident in the way that they need.”
By integrating technology that aligns with their people-first philosophy, Sinatra & Co has created a better experience for residents and teams alike.
Making move-ins easier
Tess’s experience at Sinatra & Co. proves that when technology is easy to use, thoughtfully implemented, and designed with real people in mind, it can transform property management. With Updater, her team has minimized stress, reduced friction, and created a seamless move-in process for everyone involved.
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