Decron Properties crafts a seamless move-in experience
Tony Ramos, Training Manager at Decron Properties, knows that a resident’s first impression is everything. With nearly 20 years in property management, Tony has seen firsthand how the move-in process sets the tone for a resident’s experience. As he puts it, a smooth move-in is the moment where lasting impressions are made. This is especially crucial in today’s competitive market, where a recent study by Dimensional Research reveals that 97% of renters are more likely to choose a community that offers a streamlined moving process. At Decron, Tony’s approach ensures that residents start their journey on the right foot, leading to greater satisfaction and long-term retention.
Why move-In matters
For Tony, the move-in experience is about more than just handing over keys; it’s about setting the stage for a positive relationship between residents and staff. “You don’t want your first interaction to be chaos,” he says, likening the experience to a first date. “If you’ve moved them in and it was a bad experience, they’re already looking for their next community.” Tony emphasizes that eliminating assumptions and maintaining open communication between residents and leasing staff can prevent the kinds of misunderstandings that often make moving stressful. It’s a strategy that aligns with a 2023 Updater study, where 70% of renters identified “settling in quickly” as the most important factor in a happy move.
The impact of a positive start
Tony is clear about the connection between a good move-in experience and long-term retention. When a resident’s first experience is positive, they are more likely to view future challenges as minor bumps rather than deal-breakers. “A strong, healthy relationship makes residents more willing to overlook small inconveniences,” Tony explains. This mindset can be a key driver for renewals, as satisfied residents are more likely to stay longer and recommend their community to others.
Tony Ramos’s approach at Decron Properties serves as a reminder that resident satisfaction starts on day one. By focusing on clear communication, anticipating needs, and making every move-in feel like a personalized experience, he ensures that Decron’s residents feel at home from the very beginning. As the multifamily industry continues to evolve, those who prioritize the move-in experience are the ones who will retain their residents and thrive in the long run. After all, as Tony wisely notes, “The community gets you in, but the team keeps you in.”
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