How to Attract More Readers to Your Real Estate Blog
Especially if you’re just starting out, attracting readership to your new blog can be a daunting first step. What’s worse, readers that do make it to your blog are probably just stopping by for a quick look before heading onto their next destination.
But, that doesn’t mean you have to leave blog traffic to good faith (or the sheer wisdom of your posts). Instead, make sure your posts are attention-grabbing, says the RealEstateTomato. Translation: Readers don’t want to sift through a clunky box of text to find the information they need. What’s important here is that you directly highlight key sentences from the “fluff,” which can be as easy as bolding or italicizing that winning sentence.
Here’s what RealEstateTomato recommends:
Include Blog Quotes
Featuring a client testimonial on your blog? Spotlight their raving review in a large block quote, rather than the middle of a paragraph. You want to make sure the key takeaways of your post are easy to find.
Bold That Winning Sentence
If your blog post resembles anything close to an article in the New Yorker, think again. The casual reader on your blog wants the nuts and bolts, not a page-long overview of the open house you’re hosting.
Read more about the RealEstateTomato’s suggestions here.