According to Deloitte, customer-centric companies are 60% more profitable compared to companies that are not focused on the customer. Why? Because customer-centric companies understand their customers and create value-added experiences to meet their needs—and exceed their expectations. 

Consumer-facing companies have the opportunity to improve customer satisfaction and NPS, improve engagement, and increase revenue by adopting a customer-centric approach to business.

In this video interview, we’ll hear from our own marketing team and a professor of marketing about why and how to start putting the customer at the center of your business.

Meet Updater’s own Frank Grillo and Dr. Ken Bernhardt, Regents Professor of Marketing Emeritus, Georgia State University.