Home services are a natural extension of the customer journeys you already own. The opportunity isn't just to show customers an offer. It's to help them actually buy.
A renter signs a lease. A homebuyer closes on a house. A family plans a move.
What comes next?
Internet. TV. Home security. Utilities. Mobile plans. Moving services.
These aren't random cross-sells. They're services customers already need, often urgently. For companies that own part of the moving or homebuying journey, it's a natural opportunity to help customers check another task off their list, right inside an experience they already trust.
But putting an offer in your app isn't the same as putting commerce in your app.
An offer creates another task. Commerce completes one.
Adding an offer is easy. Put a tile in a resident portal, a link in a move-in checklist, or a CTA in a post-close email.
But the customer clicks, and the real work happens somewhere else.
Commerce goes further. Customers need to know which providers serve their address, what plans are available, what they cost, and how to actually purchase one.
Behind that experience are provider integrations, availability rules, pricing, checkout, and fulfillment complexities that constantly change.
A link doesn't solve that. A buyflow does.
Enter Embed
Embed is a ready-to-use commerce shopping buyflow you can drop directly into your app, portal, checklist, or other digital experience.
It's delivered via iFrame, so you don't need to build the underlying commerce operation yourself.
You choose where Embed lives in your customer journey, which products you want to offer, and how the experience is branded.
Updater handles what sits underneath it: provider integrations, serviceability, products and pricing, shopping and checkout, order routing, fulfillment, and commerce operations.
That means a resident can go from “I need internet” to “I ordered internet” without your product team becoming an internet-commerce team.
The same model can extend across home security, utilities, mobile plans, moving services, and additional home categories.
One integration. Many things your customers already need. Sounds like a dream - and Updater offers it.
The timing is what makes this work
There's a big difference between showing someone an internet offer on a random Tuesday and showing it to someone who just signed a lease.
One is advertising. The other is helping them finish their move.
That's why home services fit so naturally into moving, renting, mortgage, and home-related journeys.
These customers aren't being persuaded to want something they didn't need in the first place. The need already exists.
A resident must set up internet. A homeowner must turn on utilities. A family must figure out how to move their belongings, even if they end up DIY’ing.
The question is whether your experience helps them do it - or sends them away from you to figure it out themselves.
That makes the right service at the right moment useful first and monetizable second.
And you don't need years to build it
There's a reason Updater can make this look relatively simple. We've spent years doing the complicated part.
We've built and operated provider integrations. We've sold these services ourselves. We've run digital buyflows and call centers. We've dealt with serviceability, pricing changes, compliance requirements, failed orders, fulfillment, provider changes, and the edge cases customers never see.
We've also learned something important along the way: launching an offer and operating commerce are very different jobs.
For telecom alone, Updater has spent years building and refining infrastructure required to sell complex services at scale. Behind every purchase experience is an extensive network of provider relationships, deep technical integrations, dedicated engineering expertise, and ongoing operational support. This infrastructure handles the complexity of serviceability, pricing, compliance, and order fulfillment so partners don't have to build and maintain it themselves. Learn more about the infrastructure behind telecom commerce.
You shouldn’t have to recreate that infrastructure to start selling.
With Embed, there’s a faster path to market than building and operating the full commerce experience yourself.
That's the advantage of using infrastructure that's already operational.
You control the experience. Updater runs the commerce.
You control:
- Where Embed appears in the customer journey
- Which products and services you offer
- How the experience is branded
Updater handles:
- Provider integrations
- Serviceability, products, and pricing
- Shopping and checkout
- Order routing and fulfillment
- The commerce operations underneath it
Your team can focus on understanding your customer and deciding where home services make sense. Our team keeps the machinery running.
Ask yourself: what does your customer need next?
If they're moving, renting, buying a home, or setting one up, the answer may already be obvious. Internet. TV. Home security. Utilities. Mobile. Moving services.
Then, ask the more important question: can they actually take care of it inside the experience we've already built for them?
That's the difference between adding another monetization placement and adding commerce.
Embed is built for the latter.
If you’re interested in learning about how you can embed commerce into your digital experience, click here to learn more about Embed.
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