New client Sinatra & Co. embraces proptech to streamline the move-in experience
At Sinatra & Co., a property management company overseeing 5,000 units, technology is not just a buzzword—it’s transforming the way they operate. Amanda LaMonte, Director of Residential Leasing Performance, has spent over a decade in the multifamily industry and is now supporting Sinatra & Co. with their latest tech upgrade: Updater Pro | Onboarding.
Amanda knows all too well the struggles leasing teams face when managing move-ins, especially the constant back-and-forth communication. “Before Updater, managing move-ins was time-consuming,” she admits. “The back-and-forth communication alone was difficult to keep up with.” But since launching Updater, she’s seen improvement. “Now, the entire process is more streamlined and efficient. It’s made a noticeable difference for both our team and residents.”
Streamlining operations with Updater
Amanda is thrilled with the positive impact that tech innovations have made at Sinatra & Co. “Proptech innovations like Updater are changing the way we manage move-ins, making the process smoother and more efficient,” she explains.
According to Amanda, one of Updater’s standout features is the automation that the app provides. “The checklist of what companies to call and set up utilities with has been beneficial for us and our residents,” she says. By automating this essential part of the move-in process, Amanda’s team can now ensure that residents don’t miss any critical steps, reducing errors and stress for everyone involved.
Making a strong first impression
Since rolling out Updater, Sinatra & Co. has also reduced the time it takes to manage move-ins to about 5 hours per week—a significant improvement. “We’re seeing fewer back-and-forth communications, which was one of our biggest pain points,” Amanda notes.
And it’s not just the leasing teams noticing the difference; residents are too. “Our residents have mentioned that the process feels more streamlined and organized for them,” Amanda adds.
This shift aligns with the company’s commitment to what they call the “Sinatra Standard”—a set of principles designed to ensure every resident has a great experience in their community. For Amanda, the benefits of implementing solutions like Updater go beyond operational efficiency. “When residents feel supported from day one, it sets a positive tone for their entire experience.”
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