By Amy Alexander

Published Dec 3, 2024

Updated Dec 3, 2024

The multifamily property management industry has seen a major transformation in recent years, driven by advancements in technology. Property technology, or “proptech,” is now an essential part of providing high-quality resident experiences. Jefferson Apartment Group (JAG) is one of many organizations that have adopted proptech solutions, such as Updater Pro | Onboarding, a move management technology that streamlines processes and enhances both resident satisfaction and operational efficiency.

The rise of proptech in multifamily housing

Proptech has become indispensable for property management companies looking to stay competitive. From online leasing to digital maintenance requests, proptech streamlines administrative tasks while enhancing the resident experience. Lindsay Rule, a marketing and training specialist at JAG, highlighted how adopting proptech, such as Updater, has transformed their move-in process.

“Everything is digital now,” explained Lindsay. “What used to be a manual, paper-based system has become a seamless, online experience for both staff and residents.” By allowing teams to manage the entire move-in process digitally, Updater ensures that every step is monitored, and nothing is missed. This is crucial in an industry where 61% of site teams spend four or more hours a week processing move-ins.¹

Enhancing the resident experience through technology

Proptech is not only about efficiency—it’s about enhancing the resident experience. Today’s renters expect seamless, tech-driven services that simplify their lives. According to Lindsay, JAG’s use of Updater provides residents with a more efficient and stress-free move-in experience by offering features like digital lease signing, utility setup, and progress tracking.

With 67% of leasing agents acknowledging that streamlining move-ins is essential, according to KingsleySurveys, proptech allows for better service without increasing staff workloads. It gives residents the confidence that their move is being managed efficiently, enhancing their satisfaction and building trust in the community.

Proptech and the future of property management

As property technology continues to evolve, it will play an even more integral role in shaping the resident experience. In the coming years, we can expect to see further advancements, such as automated maintenance requests, personalized leasing experiences, and smart home integrations.

“The future of property management is in tech,” said Lindsay. “We are already seeing how it improves not only our efficiency but also the experience we provide to our residents.” With an emphasis on improving communication, streamlining processes, and enhancing the overall living experience, proptech is revolutionizing the multifamily housing industry.

Proptech has become a game-changer in multifamily property management. By investing in technology like Updater, Jefferson Apartment Group has transformed its operational processes while enhancing the resident experience. As technology continues to advance, we can expect the property management industry to adopt even more innovative solutions that improve both efficiency and resident satisfaction.

¹Updater (2022). Survey of 200 Leasing Agents at NAA Apartmentalize

Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!