Technology makes a difference in daily operations for leasing teams–reducing manual tasks by 90%
In the fast-paced world of property management, time is a valuable asset. Rocio Martinez, Assistant Manager at Centerpoint, a Dayrise Residential community in Fort Worth, Texas, has witnessed firsthand how integrating technology like Updater Pro | Onboarding can make a significant difference in daily operations. “It takes up a lot of our time. Now using Updater, it has allowed us to time manage our move-in tasks and our applicants as a whole. I think it also has taken a lot of pressure off of our shoulders,” Rocio shares.
Efficiency gains with Updater
Before the introduction of Updater, Rocio and her team had to manage a highly manual process. “Something that used to take me 20 minutes to do per customer now takes me two,” she notes. This 90% reduction in time is not only significant for the staff but also contributes to a smoother experience for new residents. With the use of Updater, they have reduced the time spent on repetitive tasks like preparing move-in costs and sending out welcome letters.
These time savings align with broader industry trends. According to the National Apartment Association (NAA), 97% of renters are more likely to choose an apartment that offers a streamlined moving process. Streamlining leasing processes with technology results in higher resident satisfaction rates, a crucial metric in maintaining occupancy rates. Dayrise’s own data mirrors these findings, with increased positive feedback from residents regarding the efficiency of the move-in process.
Reinvesting time in higher-value tasks
With more time, Rocio highlights how she can focus on tasks that directly impact resident satisfaction, such as follow-ups and community engagement. “Now that I’m able to just complete…applicant information so quickly, I’m able to focus a little bit more on my role like working on the accounting side of the property, communicating with residents in regards to work orders or any issues that they have.”
In the competitive multifamily housing market, time savings translate into more personalized attention for residents, a critical factor in differentiating a community. This approach also aligns with research showing that communities leveraging tech to enhance efficiency can reduce their employee turnover by focusing staff efforts on more rewarding aspects of their roles.
The value of technology in simplifying the move-in experience
Rocio sees Updater as more than technology that saves time; it’s a bridge that enhances communication between staff and residents. “I hardly ever have people that have issues when it comes to using Updater because it’s so self-explanatory. And it’s so easy to use,” she says. This ease of use makes the staff’s job easier and provides residents with a smoother transition to their new homes.
As property management continues to evolve, embracing technology like Updater allows communities like Centerpoint to keep pace with the changing expectations of modern renters. With time and efficiency gains, Rocio and her team can focus on what they do best: creating a welcoming community where residents feel right at home from the moment they walk through the door.
More Industry Insights
How RealPage customers achieve move-in excellence with Updater
8 February 2025
Yardi customers are elevating move-ins
7 February 2025
