Hot takes and fresh finds – September 2024

Welcome to our latest hot takes and fresh finds, where we bring you trends, insights, and intriguing news from multifamily, moving, and beyond. This month, we’re exploring everything from innovative housing solutions to the psychology of moving, and even a floating apartment complex…

Renters crave a streamlined move-in experience 🏠

Recent data highlights what Updater has long championed—renters want an efficient move-in process. A staggering 97% of renters are more likely to choose properties that offer a seamless transition into their new homes. It’s more important than ever for leasing agents and property managers to simplify the move-in process and enhance renter satisfaction.

The art of settling in quickly 🛋️

For 70% of renters, settling in quickly isn’t just a preference; it’s a priority for a happy move. But what does “settling in” truly mean? It begins with the fundamental need for safety and security. Ensuring that renters feel secure in their new homes can significantly impact their overall satisfaction and happiness.

Move over tiny homes—make way for microunits 🏢

With rising rents, micro apartments are gaining traction as a viable solution for urban living. These compact, efficient spaces are redefining modern living. How small would you be willing to go? The trend suggests a shift towards more sustainable, minimalist living environments.

FTC cracks down on fake reviews 🚫

In a significant move, the FTC is clamping down on the purchase of fake reviews. It’s a clear message to stay authentic and generate reviews the old-fashioned way—through excellent service and courtesy. Remember, genuine feedback is more valuable than any paid review.

The power of resident reviews ⭐

Grace Hill’s recent statistic confirms it—resident reviews are crucial. With 79% of renters swayed by reviews and 87% avoiding apartments rated below 4 stars, it’s time to put a spotlight on generating positive feedback. Focus on delivering exceptional service to earn those stellar reviews.

A floating apartment complex? Meet The World 🚢

If you have $2.4 million or more, consider renting a private apartment aboard The World, a luxury residential cruise ship. Equipped with pools, bars, and gyms, residents even decide the ship’s itinerary, visiting approximately 100 ports annually. The only downside? No pets allowed.

Ikea launches a secondhand marketplace ♻️

Ikea’s new secondhand marketplace is a game-changer for residents seeking affordable furniture with a commitment to sustainability. Encourage your community to give their furniture a second life or sell items back to Ikea. It’s a win-win situation that promotes recycling and helps residents settle in faster.

Hit list for what to photograph during a move-in or out inspection 🔎

Conducting a thorough inspection before moving in or out is crucial for protecting your property and for residents to protect their security deposit. Here’s a punch list of everything that should be photographed for an easy transition.

From the allure of microunits to the imperative of authentic reviews, this month’s trends underscore a shifting landscape in the multifamily rental industry. Stay tuned for next month’s edition, where we’ll continue to bring you interesting insights and updates. See you next month!