By Amy Alexander

Published Sep 6, 2024

Updated Sep 6, 2024

In multifamily marketing, there’s always a balance between operational efficiency and resident satisfaction. As marketers, we know the impact a positive move-in experience has on brand perception and retention rates. But for Tess Vogler, Director of Marketing at Sinatra & Co., and Ruben Longoria, Marketing Manager at Woodmont Real Estate Services, implementing a tool like Updater Pro | Onboarding has not only simplified the move-in process but has also reinforced their commitment to brand consistency and resident engagement.

Bringing brand consistency across multiple communities

For marketing leaders like Tess, ensuring consistency across every community Sinatra & Co. manages is a top priority. With Updater, Tess has been able to centralize and streamline move-in communications, which she believes directly enhances their brand.

“We have a program called Strive for Five that reviews how prospects and residents interact with our brand,” Tess shares. “Updater has helped us maintain that five-star standard by providing us a real-time tracker of each future resident’s intent and action items, making the whole process hands-off for our teams.”

Ruben, whose team at Woodmont Real Estate Services is new to Updater, has already seen the positive impact on their processes. “Updater is making things easier,” he notes. “The training was amazing, and it truly went above and beyond to ensure our team was ready.”

Enhancing resident satisfaction and providing a premium experience

It’s not only the leasing teams benefiting from Updater. Many residents have expressed how much easier it made their move-in process. Here’s what a few reviews from residents on Trustpilot highlight about their move-in experience with Updater.

• “The resources to forward mail, get boxes to pack and even utilities helped make this move smooth.”
• “My recent move was a great experience. One component making the move seamless was the use of the Updater app. It reminds you of the tasks you must do, but also of the ones you may forget. I completed all my connections, disconnections, and leasing documents in under 30 minutes.”
• “The building I moved into uses Updater to help smooth the transition of tenants into the move in. It was so helpful with complex and annoying things such as setting up utilities, insurance, etc. It made a daunting list of tasks manageable.”

Providing a smooth, seamless move-in experience not only makes the leasing team’s job easier but also feels like an extra amenity for residents.

Simplifying rollouts and training for multifamily teams

Implementing new technology across multiple properties can be daunting, but Tess and Ruben agree that Updater’s training and support have made the transition seamless. “We LOVE the client success team,” Tess says enthusiastically. “The process has been simple and wonderful. Our questions are always answered.”

Ruben also praises the team, adding that the launch at Woodmont Real Estate Services was smooth. “The communication with Updater’s staff has been exceptional.”

It’s a win-win

By prioritizing both operational efficiency and resident satisfaction, Updater proves to be a valuable tool for marketers looking to strengthen their brand while enhancing the resident experience. Whether it’s streamlining processes and ensuring consistency or providing a premium, amenity-like service for residents, Updater offers an impactful solution.

Curious to learn more about Updater Pro | Onboarding? We’re more than happy to demonstrate how your communities can seriously cut back on the time it takes to welcome a new resident.

Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing, as well as exploring new exhibits at the Seattle Art Museum. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!