By Emily Hassett

Published Jul 16, 2019

Updated Dec 26, 2023

Purchasing a home can be challenging. In fact, 42% of American homeowners say that purchasing a home is a stressful process. However, there is some good news! As the nation’s leading moving app, Updater minimizes the stress of moving, breaking users’ moves into simple, bite-sized tasks. When brokerages and agents offer Updater’s services to clients, it leaves a lasting impression, giving your brokerage a leg up in the increasingly competitive real estate industry. 

Updater doesn’t just streamline the moving process for your clients, it also provides your agents with a tool that increases client satisfaction and puts your brokerage’s value front and center. Below are just a few of the ways that Updater helps your brokerage’s business by staying steps ahead of the competition. 

1. Ease moving stress for your clients

Updater saves your clients time and headaches during their move. For example, one of the most stressful moving tasks is the search for a reliable moving company. Fortunately, Updater has created the ultimate tool to help users find a moving company that fits their needs. All moving companies available through the platform are Updater Certified Moving Companies and are required to maintain the highest level of customer satisfaction. In addition, they are verified by national and local moving associations.

Or, if your clients opt for a more DIY moving approach, Updater offers exclusive discounts on truck rentals and moving labor. Plus, they can access hundreds of moving tips, ranging from box size guides to interactive checklists. 

Providing clients with these helpful resources relieves much of their moving-related stress and strengthens your brokerage’s branding and reputation, benefiting all parties involved.

Whether you are purchasing a new home or renting, moving is a stressful process. Updater significantly relieves this burden.

— Jessica Tindell, Tindell & Co., Portland, OR

We are always looking for innovative ways to deliver value to our clients as well as alleviate stress from the process, and Updater absolutely helps with both.

— Joe Garcia, Mark Spain Real Estate, Alpharetta, GA

2. Integrate easily with your current platform

Rolling out Updater’s technology is a smooth and hassle-free process. Their first-rate Client Success Team helps you integrate Updater with your current transaction management platform so you’re up and running in no time.

Once the platform is configured and branded for your brokerage and agents, you’ll be able to offer this easy-to-use moving app to help your clients save time and money during the hectic moving process. Client invites for Updater go out automatically, which means no added work for you or your agents.

While Updater is a low-maintenance technology, their Success Team ensures your teams are properly trained and well-versed on the platform’s features. They also provide strategic guidance on how to drive the maximum value out of your partnership with Updater. 

The rollout we’ve had with Updater has been the most successful vendor rollout we’ve ever had. Clients love it, the agents love it, and Updater’s made it absolutely seamless for us as well.

— David Howell, McEnearney Associates, Alexandria, VA 

3. Recruit top real estate agents

With Updater, it’s easy to recruit top real estate agents. The app provides clients with the tools and information needed to simplify their moves — saving them time and money. By giving your agents the ability to offer this service to their clients, you are setting them up for success. The service not only reflects well on your brokerage but allows your agents to stay on the cutting-edge of real estate technology, something potential clients have come to expect.

By providing your agents with Updater you enhance your brokerage’s branding, thus attracting and retaining the best agents. 

Updater fits right into what we want — to give a better experience to our agents. This tool helps us make our agents’ lives better, which in turn makes the lives of our clients better.

— Laura Branca, Beer Home Team, San Diego, CA

4. Strengthen agent-client relationships

Updater tackles clients’ moving-related tasks behind-the-scenes, allowing your agents to dedicate more time to their clients. In order for agents to provide clients with the best experience, your brokerage must supply them with the right tools. Updater is that tool.

By providing Updater to your agents, you are setting them up for success and enhancing your brokerage’s client-centric approach. Updater allows clients to complete moving-related tasks such as connecting TV and internet, purchasing home and auto insurance, forwarding mail, updating utilities, and reserving reputable moving companies, just to name a few.  

With Updater’s moving platform, agent-client relationships flourish — and so will your brokerage’s reputation. 

Partnering with a company that focuses on making my clients’ moves easier and stress-free made sense. The relationship is beneficial for both me and my clients!

— Caroline Bass, The BASS Team at The Corcoran Group, New York, NY

Updater is a service that elevates my clients’ experience to a higher level by providing the most important asset of all: peace of mind.

— Michael Unis, BHHS New Jersey Properties, Somerset, NJ

5. Drive referrals and repeat business 

Everyone knows that clients are the greatest advocate for your brand. The typical realtor earns 13 percent of their business from repeat clients and customers, and 17 percent through referrals from past clients and customers. The ease of Updater, coupled with your already-exceptional support and expertise, is guaranteed to drive an increased number of referrals, as well as repeat clients. 

Providing your clients with a memorable experience is a one-way ticket to increased brand exposure. Through the aid of Updater’s wide-ranging features, your business will provide your clients with tools to help them with their relocation process before, during, and after their move. 

As a brokerage, we are interested in making sure our client experience is as great as it can be, and Updater has been incredible for our repeat and referral business. 

— Kesha Toler, Patterson Realty, San Luis Obispo, CA

A happy client makes for great referrals. Updater provides a better client experience than anything our team had put together in the past.

— Joe Mueller, The MOVE Group at RE/MAX Results, Minneapolis, MN

6. Differentiate your brokerage 

One of a brokerage’s top priorities is to make their clients’ lives easier — and Updater does just that. Once you’re integrated, you’ll show clients that your brokerage takes staying on the cutting edge of technology and real estate trends seriously. 

Updater equips your brokerage with the relocation technology to tackle every facet of the moving process, making difficult tasks manageable for your clients. As moving is one of the most stressful life events, both clients and agents will appreciate your brokerage’s decision to offer this white-glove service. 

Updater’s technology will deliver a best in class, customized, white-glove service to our clients while providing our brokerage network members with a way to increase client engagement.

— Gino Blefari, Berkshire Hathaway HomeServices, San Antonio, TX

Compared to other tools or software I have implemented and use on a daily basis, Updater has been a breeze. The value it brings my clients is top-notch.

— Amanda Thomason, Coldwell Banker Arizona, Goodyear, AZ

7. Provide the best closing gift you could ever give!

At the end of the day, a streamlined moving experience is the best closing gift your agents could ever provide their clients. While generic closing gifts are also nice to receive, your clients will remember the ease of Updater far longer than any Fiestaware or grilling set.

Updater constantly shows clients that they’re not a faceless consumer, but someone who deserves personalized assistance throughout every step of their move. In offering a service that continues to support clients after their move, your brokerage and agents will stand apart from the crowd.

There are still a number of ways to engage with clients after closing. Remember that you want to prove your commitment to clients throughout every stage of their move!

Updater shows that we’re thinking of clients before, during, and after their sale.

— Shabir Ahmad, Citi Habitats, New York, NY

Moving can be an incredibly exciting, yet stressful process. Our partnership with Updater aims to simplify the experience for our clients, reinforcing the company’s commitment to delivering excellent service by going above and beyond.

— Hal Maxwell, Coldwell Banker Residential Brokerage, Madison, NJ

Ready to get started?

Want to differentiate your business and create a lasting impression on agents and clients? Get started and schedule a demo today. 

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Emily Hassett

Emily is a Senior Marketing Manager at Updater leading all real estate marketing initiatives. Outside of work, you can find Emily traveling, trying new coffee shops and restaurants, or petting every dog she walks by.