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MultifamilyState of the art technology for multifamily teams and residents.
Residential real estateStreamline the moving process for your clients without the hassle.
Internet & TVGet connected from day 1. Compare providers in your area.
UtilitiesSign up or transfer your gas, power or electricity quickly and easily.
InsurancePurchase affordable home and renters insurance.
MovingFrom large to small: find top rated and affordable moving services.
Forward your mailForward your mail and update your household accounts in minutes
Packing suppliesGet packing with affordable, high-quality moving supplies.
PartnershipsLearn how we help the nation's biggest providers solve moving.
MultifamilyState of the art technology for multifamily teams and residents.
Residential real estateStreamline the moving process for your clients without the hassle.

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Brokerage Case Study: Patterson Realty

As a brokerage with one of the largest repeat and referral businesses in the county, Patterson Realty has expanded its California-based company to six offices throughout San Luis Obispo county and Northern Santa Barbara county. Patterson Realty is dedicated to excellent experiences for both clients and employees. The brokerage saw such incredible success with Updater that agents began specifically requesting Updater invitations reach their clients earlier in the transaction in order to provide the full value of Updater.

In 2015, Patterson made the decision to make "email address" a required field in their transaction management system, SkySlope. This small change in process and behavior allowed for over 90% of Patterson clients to now receive access to Updater, compared to around 37% prior to the field being required. Here are the results:

Lowest Email Capture Rate: 37%
Highest Email Capture Rate: 94%
Increase in Capture Rate: 154%
Email Capture Rate Improvement
San Luis Obispo, CA

Headquarters

6

Offices

40

Agents

SkySlope

Transaction Management System

As a brokerage, we're not interested in having our clients' email addresses. We're not trying to micromanage our agents. But, we are interested in making sure our client experience is as great as it can be, and Updater has been incredible for our repeat and referral business.

— Kesha Toler, Chief Operating Officer at Patterson Realty

Before Updater

  • Patterson Realty had less than half of their clients’ emails in SkySlope.
  • Clients did not receive brokerage communications or help with the moving process.
  • Clients were left hanging at the end of the transaction, during the most stressful part – the move.
  • Agents could not effectively communicate with residents after the transaction process, thus, hurting their repeat and referral client goals.

How Did Updater Help?

  • Patterson Realty launched Updater and synced it to SkySlope to introduce Updater as a tool that doesn’t require any effort on behalf of the office team or the agents themselves.
  • Patterson Realty switched on the the requirement for email address in SkySlope to utilize Updater to it’s full potential – sending as many clients invitations to Updater as possible. By not broadcasting the requirement, the brokerage did not receive pushback from agents and can now leverage helpful technologies like Updater.
  • Updater provides real-time and monthly analytics to Patterson Realty, proving the impressive improvement over time.
  • Patterson realized an organic improvement in customer experience, measured through positive client feedback that they are now more easily settling into their homes.
Inviting our clients to use Updater during the transaction period is extremely valuable and also allows our clients to settle into their homes peacefully upon move in.

— Kesha Toler, Chief Operating Officer at Patterson Realty

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