As a brokerage with one of the largest repeat and referral businesses in the county, Patterson Realty has expanded its California-based company to six offices throughout San Luis Obispo county and Northern Santa Barbara county. Patterson Realty is dedicated to excellent experiences for both clients and employees. The brokerage saw such incredible success with Updater that agents began specifically requesting Updater invitations reach their clients earlier in the transaction in order to provide the full value of Updater.
In 2015, Patterson made the decision to make "email address" a required field in their transaction management system, SkySlope. This small change in process and behavior allowed for over 90% of Patterson clients to now receive access to Updater, compared to around 37% prior to the field being required. Here are the results:
Transaction Management System