By Emily Hassett

Published Jun 6, 2018

Updated Dec 22, 2023

One of our favorite property management conferences is going by a new name this year… The NAA Education Conference & Exposition has been renamed “Apartmentalize!” It’s the same conference we’ve come to (love and) expect from NAA, just with a new name.

This year, the National Apartment Association is hosting the annual Apartmentalize conference from June 13 – 16 at the San Diego Convention Center. This marks our 4th year exhibiting, and we have quite an impressive group attending to man booth #2521. We also have a few other exciting events up our sleeves… Read on.

We’re hosting two educational sessions

Question Everything! Multifamily Disruptors Needed
Thursday, June 14th, 8:45 am – 9:45 am
Room 6B

Moderated by Russ Webb, Vice President of the Georgia Apartment Association, this panel will discuss the importance of strategic agility. How can organizations step away from tradition and embrace new ideas to think outside-of-the-box? Updater’s Regional Vice President of Multifamily Sales, Greg Toomey, will be alongside Lia Nichole Smith, Vice President of Education and Performance for SatisFacts and ApartmentRatings, and Dana Pate, Director of Marketing for Matrix Residential, to discuss how their companies (including Updater!) reinvented themselves by questioning the status quo.

Maximizing the ROI of Service-Based Amenities
Thursday, June 14th, 10:00 am – 11:00 am
Room 6D

Across the property management industry, physical amenities (fitness centers, swimming pools, etc.) are integral to resident satisfaction. More recently, service-based amenities have played a larger role in the resident experience, and it’s true that personalized service will ultimately move the needle on resident retention and satisfaction.

During this session Ash Bell, the EVP of Real Estate for Updater’s Insurance Division, Virginia Love, VP of Training and Marketing for Waterton Residential, Michael DeFrang, Director of Marketing and Revenue Management for Banner Property Management, and Kelley Shannon, VP of Consumer Marketing for The Bozzuto Group, will outline effective ways to measure and maximize the return on investment of serviced-based amenities. 

We’re also hosting an awesome concert

We’re thrilled to yet again co-sponsor the much-anticipated 3 Dogwood Night concert alongside our friends at ePremium Insurance, Dogwood Building Supply, ALN, Mohawk, Arbor, APTEXX, Package Concierge, AAPCO, Debt Logic, Residential Waste Service, and EQUIFAX right at San Diego’s premier live entertainment venue, The House of Blues! What could be better than a night of live music, dancing, and giveaways? That’s right, NOTHING.

We have exciting feature updates to talk about

Perhaps most exciting of all, the Updater team has released several new features (with more coming down the line!) to streamline your property management business, and we’d love to show them off! Be sure to swing by Booth #2521 – we’ll have demo stations and team members ready to walk you through these exciting updates and explain how they impact your bottom line. And, as always, we’ll have some wonderful swag.

Hope to see you in sunny San Diego!

Emily Hassett

Emily is a Senior Marketing Manager at Updater leading all real estate marketing initiatives. Outside of work, you can find Emily traveling, trying new coffee shops and restaurants, or petting every dog she walks by.