By Amy Alexander

Published Dec 4, 2024

Updated Apr 8, 2025

When it comes to creating an exceptional move-in experience, multifamily property managers have a choice: go for a dedicated, best-in-class solution like Updater, or opt for an all-in-one platform. Spoiler alert: our partners are glad they chose a resident-centric, tech-forward solution for a smooth and happy move-in experience.

Experience and expertise: Why companies choose specialized solutions

With nearly a decade of move-in experience – Updater powers over 25% of all U.S. moves. The leader in relocation technology, Updater has become the go-to for property management companies aiming for move-in magic that delivers resident satisfaction and retention.

Here’s why:

• Updater pioneered the moving and resident onboarding category, setting the standard for innovation and execution.
• Fast onboarding and no-cost implementation make getting started easy.
• Quick and easy integration with top property management software solutions – we’re PMS agnostic and compatible with diverse tech stacks.
• Our products deliver a sleek, intuitive experience that residents and onsite teams love. This is reflected in industry-leading NPS scores, positive digital reviews (like our 4.7-star rating on Revyse), compelling video testimonials, and direct feedback from onsite teams.

Proven success: Real results in action

Here’s a peek at how some top property managers use Updater to turn move-ins into moments that residents love:

• Bozzuto: Saved leasing teams 1–2 hours per move and reduced resident move-in times from 5–10 days to 2 hours. Read more
• Bainbridge Companies: Reduced move-in times, boosted resident satisfaction, and improved operational flow—without sacrificing ease of use. Read more
• Carter Haston: Freed up team time to focus on resident engagement instead of paperwork, contributing to happier move-ins and long-term resident loyalty. Read more
• Woodmont Properties: Made move-ins simpler and faster, leading to better satisfaction ratings and fewer interruptions for leasing teams. Read more
• And dozens more: Discover how property managers nationwide are streamlining move-ins with Updater. Learn more

Best-in-class benefits vs. an all-in-one solution

While an all-in-one solution might sound tempting, a focus on move-in expertise can mean the difference between an okay experience and an amazing one. Here’s what you get with Updater’s purpose-built technology:

• Purpose-built for move-ins: Nearly a decade in the industry, solely dedicated to resident satisfaction.
• Simplicity and speed: Easy onboarding and a user-friendly design let leasing teams focus on residents, not systems.
• Seamless flexibility: Integrates effortlessly with major PMS systems (RealPage, Yardi, Entrata, and more) for smooth, efficient operations.
• Tailored customization: Allows property managers to create custom tasks, ensuring every resident’s and community’s needs are met, as well as feature preferred vendors.
• Top-tier results: Making moves smooth and worry-free – Residents gave us 4.5 stars on Google, 4.9 on the Apple App Store, and 4.8 on the GooglePlay store.
• Low-risk partnership: No upfront costs, no hidden fees, and a quick setup process mean you can start enhancing the move-in experience fast.

By focusing solely on the move-in journey, Updater brings the specialized care and expertise that all-in-one platforms often can’t match. It’s why almost half of the NMHC Top 50 trusts us to help deliver move-in magic every day.

Amy Alexander

A Seattle transplant, Amy is passionate about B2B marketing, having led go-to-market strategies for both Fortune 500 companies and startups. Outside of work, Amy enjoys an active PNW lifestyle which includes kayaking and skiing. She’s also a proud mom to her son, who is currently attending Oregon State University, go Beavs!